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At ClickShip, we love talking about the perks of having a multichannel sales strategy.
While our focus is often on eCommerce, it’s important to remember that in-person shopping is still going strong.
Integrating a brick-and-mortar storefront into your sales channels can significantly boost your business. Offering flexible purchasing options like in-person point-of-sale and in-store pickup for online orders can make a big difference.
What may surprise you is how much your shipping strategy can impact these options.
Learn how smart shipping solutions can enhance your point-of-sale and in-store pickup experiences, driving both revenue and customer satisfaction.
Leveraging Shipping Options for Seamless In-Store Pickup
In-store pickup has become a popular option for customers who want to save on shipping costs or receive their orders quickly. eCommerce professionals can offer in-store pickup as an alternative to traditional shipping methods.
One of the key benefits of in-store pickup is the convenience it provides to customers.
Instead of waiting for their orders to be delivered, customers can simply pick them up from a nearby physical store. This not only saves time in many cases but also eliminates the fear of missed deliveries or other potential concerns.
To implement a seamless in-store pickup option, eCommerce professionals can integrate their shipping platform with their point-of-sale (POS) system. This allows for streamlined order processing and inventory management.
When a customer selects the in-store pickup option, the order details are automatically transmitted to the physical store, ensuring that the item is ready for pickup when the customer arrives.
If you have multiple physical storefronts or a distribution centre, ClickShip’s easy-to-use manual shipment booking makes it easy for you and your team to ensure that, even in the event that your customers are able to pick up their purchase from the location that is most convenient to them, even if the items aren’t at said location at the time of purchase.
Source: KPMG
Integrating Shipping into Point-of-Sale Purchases
At a glance, ClickShip may seem to be exclusively a backend shipping and fulfillment solution, however the importance of integrating shipping directly into your in-person point-of-sale workflow cannot be understated.
With eCommerce becoming more and more prominent across multiple industries, the need for the in-store shopping experience to be as stress-free as possible has never been more necessary.
Having easy-to-use, transparent, and cost-effective shipping readily available at your in-store checkout can be a solution to common stress points in the in-person shopping experience, such as oversized or particularly heavy purchases that the customer is unable to transport themselves.
Integrating shipping into your in-store point-of-sale workflow can also increase in-person conversions that may otherwise be lost, such as by offering shipping on an item that is out-of-stock or otherwise unavailable at your brick-and-mortar location.
ClickShip’s seamless integration with eCommerce platforms that offer POS solutions makes it simple to offer affordable, reliable shipping services to your customers in real-time, both online and in-store.
Enhancing Customer Loyalty through Shipping Flexibility
Shipping flexibility is a key factor in enhancing customer loyalty.
Recent studies by StatsCan have shown that, while starting and managing online storefronts has become easier in recent years, businesses are facing challenges conducting online sales. Nearly 40% of those polled cited shipping costs as their greatest obstacle.
ClickShip’s discounted rates on LTL and parcel shipping services can certainly play a key role in mitigating this, and by offering a range of shipping and non-shipping options alike, businesses can cater to different customer preferences and provide a personalized shopping experience that suits each customer’s unique needs, which in turn will help to increase conversions and long-term customer retention alike.
ClickShip is Your Customer Experience Solution Across All Storefronts
ClickShip’s all-in-one platform integrates seamlessly with the leading eCommerce platforms and online marketplaces to give you access to discounted rates on parcel and pallet shipping from the most trusted carriers in North America, as well as a robust suite of shipping and fulfillment tools to help streamline your order management, all for zero upfront or monthly fees!
Contact one of our shipping experts and see what makes ClickShip the ultimate eCommerce and in-person shipping tool!
Written by Brandon Draga
Brandon Draga is a full-time content writer at Freightcom, the leading shipping solution for businesses in Canada. When Brandon is not writing content to help businesses with their shipping needs, he can be found at local skate parks or writing fantasy novels.
